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Market Research: The Process, Data, and Methods Using Stata


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Authors:
Erik Mooi, Marko Sarstedt, and Irma Mooi-Reci
Publisher: Springer
Copyright: 2018
ISBN-13: 978-981-10-5217-0
Pages: 416; hardcover
Price: $74.50
Authors:
Erik Mooi, Marko Sarstedt, and Irma Mooi-Reci
Publisher: Springer
Copyright: 2018
ISBN-13:
Pages: 416; eBook
Price: $0.00
Authors:
Erik Mooi, Marko Sarstedt, and Irma Mooi-Reci
Publisher: Springer
Copyright: 2018
ISBN-13:
Pages: 416; Kindle
Price: $

Comment from the Stata technical group

Market Research: The Process, Data, and Methods Using Stata, by Erik Mooi, Marko Sarstedt, and Irma Mooi-Reci, is an easy-to-follow guide to performing market research. The authors walk readers through the entire market research process, including identification of a research question, data collection, analysis, and reporting of results. As they discuss data analysis, the authors introduce statistical techniques that are commonly used in market research and demonstrate how to perform each of these using Stata.

The book begins with an introduction to market research followed by a discussion of data and how they are collected. The authors are careful to point out important data-related considerations, such as sample size, validity of measurements, and measurement error. Next, readers are introduced to descriptive statistics and to Stata. The following chapters cover hypothesis testing, regression, factor analysis, and cluster analysis. The authors describe these techniques and provide corresponding examples. These examples demonstrate the Stata commands and include step-by-step instructions to performing the analyses using Stata's menus and dialog boxes. The book concludes with a chapter on reporting results, which is the final stage of the research process.

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