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st: use of rologit

From   "Data Analytics Corp." <[email protected]>
To   Stata Listserve <[email protected]>
Subject   st: use of rologit
Date   Thu, 21 Aug 2008 22:03:40 -0400


A potential client asked for a form of analysis sometimes done in market research called maximum-difference (maxdiff) analysis. Basically, consumers are presented with a series of product attributes (say, four at a time or a "quad") and then are asked to select the one they prefer the most and the one they prefer the least. For a quad, the other two non-selected attributes just fall in the middle. This is repeated several times with the attributes rotating following an experimental design. Since the attributes are rated, I was thinking of using rologit to estimate a model. But then I found a statement in the reference manual that says that "rologit does not allow for other forms of incompleteness, for instance, data in which respondents indicate which of four cars they like best, and which one they like least, but not how they rank the two intermediate cars." But this is exactly my problem. Does anyone know how to trick rologit, or know of an ado file to handle this problem?




Walter R. Paczkowski, Ph.D.
Data Analytics Corp.
44 Hamilton Lane
Plainsboro, NJ 08536
(V) 609-936-8999
(F) 609-936-3733
[email protected]

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