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RE: st: clinical trials

From   "Nick Cox" <[email protected]>
To   <[email protected]>
Subject   RE: st: clinical trials
Date   Mon, 7 Jan 2008 13:52:18 -0000

This raises various interesting questions. They are 
perhaps rhetorical rather than literal. 

Specifically, for users of Stata, how important in 
your decision to adopt was any advertising for Stata? 
Would you have adopted earlier given more visible 

... for non-users of Stata, especially friends or 
colleagues you know who would benefit from Stata, 
would they really change their minds if Stata 
started advertising through Google? 

... for anyone, how many serious software choices
do you make based largely or even partly on advertising? 

I can't avoid a sceptical undertone here. 15-20 years 
ago, I made some software purchasing decisions based partly on 
advertising and reviews in various computer monthlies, 
but no longer. In fact I now tend to react _negatively_ 
to statistical software adverts! 

I think it's a matter of fact that StataCorp does 
not advertise very heavily, at least in media I see. 
On the whole, that seems a good way not to use valuable 

Generally, it is always striking how many of us, myself 
certainly included, feel at liberty to pontificate on 
matters like this in the absence of any hard data! 

[email protected] 

David Airey

... Stata may not be marketed aggressively enough; 
I have never seen a Google Stata ad for example, 
but I've seen other company ads.

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